Since 1983, BTC has been the only Italian trade show exclusively dedicated to the meetings industry (meetings, events, conferences, conventions, and incentive and business travel), the sector related to tourism, marketing and communication, worth around EUR 22 billion in Italy. BTC is held over two days every year, and from 2010, takes place at the Fiera di Rimini Exhibition Centre at the beginning of the summer, after being held in Florence and Rome during the autumn.