ITE MICE is the only Business & MICE Travel Expo in Greater Pearl River Delta, will be held from 14 – 17 Jun 2012, Hong Kong Convention & Exhibition Centre. Since its launching in 2006, ITE MICE has been co-locating with ITE. At first it was for ITE MICE to leverage on the well established ITE which draws thousands of regional trade buyers and visitors. Soon the co-locating generated synergies that benefit all, from exhibitors of MICE and leisure travel to trade and corporate visitors. In 2010, the combined ITE MICE and ITE drew 11464 trade and corporate visitors in the two trade days, with 17% from China and 9% from abroad. By sectors, some 5500 were from travel agents or operators, over 2800 being corporate visitors and 800 from media. That represents, in the 5 years when ITE and ITE MICE were co-located, a three fold increase in the number of corporate visitors.