COTTM (China Outbound Travel and Tourism Market) is the only dedicated business-to-business outbound travel and tourism exhibition in China. The exhibition provides a platform for international tourism boards and travel services to meet with China’s key outbound tour operators.

A combination of China’s fast-emerging middle class, improved transport links and more favourable policies are all contributing to the boom of outbound tourism. The World Tourism Organisation (WTO) has estimated that the total number of outbound tourists from China will reach 100 million by 2020.