EIBTM opened its doors in Barcelona Tuesday, November 29. The 23rd edition of EIBTM is expected to attract over 3100 exhibitors from more than 90 countries and around 3800 hosted buyers.
During EIBTM, buyers and sellers will have the chance to network successfully thanks to pre-scheduled appointments. It is expected that about 60,000 appointments will take place at EIBTM.
On the first day of EIBTM, Meeting Professionals International (MPI) introduced the Business Value of Meetings (BVOM) toolbox, a collection of resources created from research findings unveiled at AIBTM in June. Toolbox indicates meeting and event professionals are challenged with five primary barriers to successfully proving the business value of meetings and events.
The initial whitepapers are developed with a focus on solutions and examples for readers, and will address the primary barriers to successfully implementing BVOM practices into event portfolios. Those barriers include:
1. Low perception of ROI
2. Difficulty in getting stakeholder buy-in
3. Defining meeting objectives and expectations
4. Devising meaningful ways to measure value
Denmark launches ”MINDblowing Meetings” campaign
A new Danish ”MINDblowing Meetings” campaign is launching at EIBTM in Barcelona, and the message is clear: Denmark is the place to go, to stage inspiring and innovative meetings with a greater return on meeting investment.
5 night complimentary stay in Izmir, Turkey
Izmir Convention & Visitors Bureau informed that there is a 5 night complimentary stay in one of the 5 star hotels as a prize for the hosted buyers who visit the stand. There will be a post-show draw and the lucky winner will be announced to all who have visited the Izmir CVB stand. Moreover, a congress organizer will have the benefit of complimentary meeting halls for one day in 2014.
Costa Rica promotes its MICE industry
The Costa Rica Tourist Board (stand C450) is taking part in EIBTM. Costa Rica’s Tourism Minister, Mr Allan Flores, said: “Conference and meetings tourism is an important source of revenue for our country, and a niche sector that we are keen to promote, particularly now we are building a brand new National Conference Centre.” In 2010, 49,000 people visited Costa Rica for meetings and exhibitions, arriving mainly via the Juan Santamaria Airport in San Jose. Six out of ten of these visitors have visited the country more than once. Their average age is 40 and their average annual income is between US$94,000-131,000.
Aberdeen Convention Bureau introduces a new marketing campaign
Aberdeen Convention Bureau launched its new marketing campaign, which mirrors the city’s key strengths in areas such as energy, technology, research and culture. The Bureau is exhibiting at EIBTM (Stand G300) and will launch its ABERDEEN marketing campaign, which includes a new website, brochure and literature with slogans such as Be Inspired; Be Brilliant; Be Energised; and Be Curious.
more information: http://www.eibtm.com
